How to use "launch" in a sentence

They chose it as one of four of my novels to be developed as two-hour TV movies that would launch Popcorn, Sugar Babies, Dum Dums, and Dean or whatever the series would have been titled

After all those months and all those meetings and all those network-approved writers, we had too little material to launch a series, regardless of whether it was titled From the Tormented Mind of Dean Koontz or Sitting in the Dark with Dean and Roaches or just Deaniac